What is the Name, Image, Likeness Ruling?

2023-12-06T15:26:36+00:00

Navigating the New Era: A Comprehensive Exploration of the Name, Image, and Likeness (NIL) Ruling in College Sport Introduction: In recent years, the once steadfast foundation of college sports in the United States has undergone a revolutionary transformation with the groundbreaking introduction of the Name, Image, and Likeness (NIL) ruling. This paradigm shift has redefined the boundaries of amateurism and opened up unprecedented opportunities for student-athletes to capitalise on their own brand. In this extensive exploration, we delve into the evolution of the NIL ruling, its profound impact on collegiate athletics, the empowerment of student-athletes, and the challenges and concerns [...]